This semester I have been an involved and a gratified representative of the Mace15 Team. Gratefully reflecting on my time with the program thinking how I have benefited abundantly; with the programs objectives, aims, and the many lessons learned of from the curriculum. This year being a member of MACE has single-handedly extended, and positively shaped me. My time here has sufficiently aided me to become more; entrepreneurially savoy, a better creative induvial, an innovative thinker, an efficient & effective problem-solver, and collaborative worker. Also MACE has made me more conscious & understanding to the creative process of projects, as well as to the creative process of others professional development.
From the beginning of the year MACE has insisted on the development of these grounded principals. Innovation, Creativity, Collaboration, and Network. From the close and justified work with these principals, I feel more equipped and qualified to move forward as an asset to the Creative Economy.
When the school year started in the fall 201
5, the MACE15 team begins. MACE initiated with exercises that would assist in our advancement to superior entrepreneurial thinkers. In the early days, we started out making Quick and Dirty Prototypes–http://www.gamasutra.com/view/feature/13270/quick
This first operation of the quick and dirty prototype, got MACE to think how to be creative and innovative fast. Think of an object for example, we innovated bags (purses, wallets, backpacks, etc.) With the simple task assigned to create a bag, and also make a tangible element for demonstration. This activity helped us learn how to group-brainstorm, deliberate and try to think innovatively; while solving a problem. Doing this exercise help in our upcoming projects. This became a great way to introduce MACERS and learn what different team member’s creative and professional strengths are. All throughout the year this technique of quick and dirty prototypes had been useful and will continue to be when developing other work. This is a website that will give you more insight on the benefits of prototyping what makes a good prototype. (https://www.youtube.com/watch?v=gWk6br5Ngkc)
Being on MACE at Kingston University, has help me widen my professional interest and platform to the World Wide Web. From the beginning it has been requested of MACE15 to develop an online presence, that will make us sophisticated & approachable professionals. We made online blogs https://macekingstonuniversity.com/
The blog tracked our entrepreneurial development and experience throughout the MACE process. Also we were advised to make a twitter account and LinkedIn page, to extend our professional reach. Also we have benefited from multiple social media workshops that facilitated knowledge on making our personal social media accounts more professional; so that they may be a reflection of our entrepreneurial goals.
These exercises assisted us in being aware of our own image of which we want to portray to the masses. We also were graded on our online performance in how well we provided content, communicated, network with others. Which afforded Myself and other MACERS with great opportunities. This is still an area where I still want to make a better impact, but I have been inspired by classmates like Michelle P.; a fellow MACE15 associate. https://macefiles.wordpress.com/2016/04/25/michelles-reflective-essay/
During the semester Michelle reviewed a book on the class reading list. The Lean Start Up by: Eric Rieshttp://theleanstartup.com/ .
The book had been given to us by Janja, our devoted module leader. Her review was posted by Janja and from there went viral the Author of the book even reposted it on his twitter account. It had been great to see how easily increased Michelle’s Social network had been expanded, all because of the type of content she chose. It established the seeking of my own network platform, and to whom or what brand I want to professionally ally and appeal to.
Time to work together, by the middle of the first semester it was time to launch our own personal companies. Where our goal was to manufacture tangible products that were to be sold by the second semester and also defended in a mock Dragons Den. This extra pressure added, insisted that all members of each company stay involved and see the project through to the end.
First Mace15 were requested to break into teams, we had been class of many diverse backgrounds. Our backgrounds included expertise many arenas for example; design, media, film making, international business, management and many more. It was time to form groups and to began preforming the much daunting, yet informative work ahead. From the start of our project; my chosen group had a disadvantage, one that may have been shared amongst the class. The disadvantage was that we did not know much about each other’s strengths and weaknesses.
Introducing the team, Magda K., Aye N., Jung L., and myself Sakeenah- we are MSAJ. The company was only the initials of our first names joined together. This is evidence of where our creativity had been, or lack there of. Over the next few weeks MSAJ introduction behind us we began to work. Our group was of four young women, with various backgrounds in; design, IP’S and film making. Not only did we have to make a company, and manufacture products but it was time to find a product to make and sell.
MACE15 taught us the importance of research, getting out of the class and getting on to the street. The greatest lesson from this point of product development, was observation. To observe people; what they need, what they use, and what may your potential consumer adopt to. But don’t stop at observation ask questions, for example why? The most inaccurate results come from assumptions. You must ask questions to know your customer and learn them, so you can sell to them and cater to their needs. This had been one of the main messages from David Knull and his Finding your 1st customers
and CLOSING them- workshop. https://studyspace.kingston.ac.uk/webapps/blackboard/content/listContent.jsp?course_id=_6199751_1&content_id=_3851242_1
David had been a very enthusiastic and knowledgeable mentor for MACE15.
Find the problem, solve the problem, revise and revise again.
Looking back in my journal seeing the matriculation of the products that were thought of and developed by MSAJ. The group went from providing warmth, to providing stylish computer equipment and bag organiser. We had to re-organise and re-focus on our goals and what would be our company’s purpose, we began to think what did we value as a group. We stayed in the storming period for a while, as we had to learn how to be better communicators our group
was composed of two extroverted and two introverted members. But each person held great value to MSAJ company.
Building business canvas to adopt to new ideas and pivots concerning our consumers, resources, or manageability. Each concept in development deserved equal consideration.
Our group began to bond and develop our founded principals; we found out communication is the most important to MSAJ, especially in the the world of online relationships. After much prototyping and pivoting in our numerous products. Each member were able to withstand the months of storming & build together a product that we are all proudly standing by to promote, endorse and push to the masses.
After months of using the skills learned from Alison Coward on collaboration and creativity management. https://twitter.com/alisoncoward?ref_src=twsrc%5Egoogle|twcamp%5Eserp|twgr%5Eauthor
Which her expertise had been greatly useful during our time of our product development. There had been many of times that our group spent time in the storming period, but as long as we stayed focused on our goal we did well. What worked best for our group was just to choose the assignment that you can do the best; and just get it done, we were all available to extend help to one another. But yet and still, communication was the key the success of our group. Our end result for a product is LOVE THE WAY YOU LIE; an interactive game for adults, to promote creativity, collaboration, and network through communication. From the purpose of this product and our determination to the success of the group; got us through this trying time.
Along with the products growth, we had to extend the growth to our online presence. The same as before, but this time for the MSAJ company to extend the reach of our product. We were even able to make advertisement that highlights relationships and meeting new people, that greatly represented the product.
This experience has really been a great gift to me and my entrepreneurial growth. My participation and training on MACE15 has not been easy but definitely well worth every stressful day, and all the effort from each member has put forth. Putting out a product founded on some of the principals I have gained here on MACE15 like Creativity, Collaboration, and Network. Thank you to all of my facilitators, advisors and mentors that diligently guided me through this professional matriculation a one-of-a-kind experience. Your lessons will be forever with me, I will actively use them and I will never stop seeking entrepreneurial growth. Continuing to Innovate, create, collaborate, and continue to network with the skills gained from being MACE15.